Intent signals are the behavioral and contextual breadcrumbs prospects leave behind as they research, compare, and move closer to a purchase. When you capture these signals and operationalize them in your CRM and automation stack, you can prioritize the right accounts, personalize outreach at the right moment, and reduce low-value follow-ups that drain time and budget.This guide breaks down what intent signals are, which ones typically correlate with buying readiness, how to set practical MQL th [...]
